Social Media Guidelines for Your Franchisees: 7 Tips

Franchise businesses have to follow brand standards to maintain uniformity across platforms, especially in social media. Maintaining standards will also help customers to easily recognize your brand across franchises.  

Here are some important tips to set up Franchise social media accounts.

1: Image Library

Create a comprehensive image library and ask all your franchises to use only these images across social media platforms. For franchise-specific images, set clear guidelines.

2: Consistency in Publishing Social Media Content

Franchise business owners are usually not experts in social media marketing. It is important to set guidelines, including hashtags, attribution, etc. that they can follow.

Consistency should be a priority when designing social media guidelines for franchises.

3: Attribution

An advantage of social media content is that you can share other people’s content as well. Your franchises can share content posted by local prospects around franchise locations. It can include holidays, celebrations, social events, or any other significant developments that can trigger conversations.

Do not forget content attribution when drawing up social media guidelines.

4: Format of the Post

There are literally thousands of Facebook posts with pictures that do not fit in properly. Every social media platform has image and formatting guidelines, It is essential to understand these guidelines and follow it.

Things would be easier for franchises if you will include these guidelines in your instructions.

5: Usage of Hashtags

Hashtags play an important role in grouping as well as discovering specific topics on social media platforms. You need to establish geographic, time-sensitive, and trending hashtags for business development, brand awareness, and consistency.

6: Purpose of the Post

Without a purpose or goal, no franchise business would have a successful social media presence. All your franchisees should clearly know the exact purpose of publishing content.

7: Regular Monitoring of Your Franchisees

One process that should not be overlooked is mentoring that your franchisees are following your guidelines. You need to regularly check their posts and offer feedback.