9 PPC Marketing Mistakes to Avoid in 2020
Here
are a few PPC marketing mistakes to avoid in 2020.
1: Running Long-term PPC
Campaigns
If
you are running a never-ending campaign, sticking to the same ad content for
long, then it restricts your optimization process. Instead, try a back-to-back
string of short-term PPC campaigns.
2: Not Incorporating Keywords
Marketers
often forget to include keywords in their ad copy. Without a targeted keywords,
it will be difficult to find relevant customers for your business.
3: Using Broad Match Keywords
Looking
for highly-targeted consumer? Then you need to choose narrow keywords than
broad match keywords. If not, many of your clicks will be irrelevant, leading
to budget wastage.
4: Including Too Many
Keywords
You
may lose the relevancy of your ad if you add too many keywords. 5-20 keywords per
ad group seem to be the sweet spot.
5: Ignoring Negative Keywords
One
of the common PPC marketing mistakes likely in 2020 is ignoring negative
keywords.
Defining
negative keywords helps in preventing irrelevant traffic, saves on your ad
spend, and improves campaign performance.
6: Irrelevant Landing Pages
Once
your audience clicks on your ads, they are redirected to your landing pages. If
you have included irrelevant landing pages and your audience are not able to
find what they are looking for, then you are losing sales opportunities.
7: Poor Ad Copy
Ad
copy is important when it comes to driving clicks. If you have the right
keywords, bidding, and targeting in place but the ad lacks good copy, then you
are likely to see a lot less clicks.
8: Not Improving Your PPC
Quality Score
Your
ad’s Quality Score showcases the relevance of ads and landing pages, and the performance
of your keywords and ads during web searches. If your score is less than
optimal, then it can cost you potential conversions.
9: Forgetting to Track Your
Conversions
Another
PPC marketing mistake is to forget tracking your conversions.
Before
you make any changes to your ad copy, you need to track conversions. If your
conversion rate is increasing, then it means that your campaign is performing
well.
For
more information on PPC marketing mistakes to watch out for in 2020 to improve
your franchise sales, Contact Us.