Here
are seven important SEO tactics your franchise business needs to follow in 2020
for improved results.
1: Opt for a Mobile-friendly
Responsive Franchise Website
Smartphones
are majorly used by consumers to reach businesses like yours, and it’s going to
increase even more in 2020. So, make it a top priority to optimize your
franchise website for mobile.
If
not, your website is likely to take a hit in Google search results.
2: Optimize for Voice Search
Voice
search is quickly gaining momentum and this trend is likely to continue. In
2020, voice search optimization will be important if you are to gain a foothold
in this emerging space. To do this, your franchise website needs to focus on
conversational long-tail keyword strings.
3: Create Relevant &
High-quality Content
Relevant
and high-quality content remains the #1 SEO priority in 2020.
Google
is now able to read and interpret content, and posting irrelevant content may
lead to website penalties that impact your search ranking.
4: Prioritize User-focused
Content
No
amount of SEO will help your business if your website content doesn’t help
visitors accomplish their tasks.
It
is important to rebuild your website around user-focused content.
5: Link Building is Important
Link
building is still one of the critical SEO tactics that help your website
ranking.
Google
is now intelligent enough to detect link spam, and a long-term link building
strategy that focuses on high-quality backlinks is essential if you are to show
up on top of search results.
6: Leverage Schema Markups
Schema
markups help improve your website SEO as well as provide a better user
experience to visitors. It is basically a snippet that can be added to your
website code, and it helps search engines to display the right information during
search results.
7: Track Your SEO Progress
If
you just follow a certain SEO strategy and do not track its progress, then your
website is likely to encounter serious roadblocks without you even being aware
of it. Even the best tactic can go wrong if you do not pay attention. Conduct a
website performance review every month.
For
more SEO tactics to follow in 2020 for improving your franchise website, Contact
Us.