10 SEO Writing Tips to Improve Your Franchise Business Website Traffic

Here are some of the SEO writing tips that your franchise business can try to improve website traffic.

1: Write for Your Audience

The content you write should appeal to your franchise website audience. There is no need to stick to content around your franchise products and services, as long as it is related to customer concerns.

2: Try Addressing Your Consumer’s Concerns

Research your audience’s pain points and create solutions around it. Your content will attract visitors looking for solutions, resulting in improved web traffic.

3: Research Before You Write

It is a good habit to research as much as you can before creating website your content.

Research will help you understand how others approached the topic.

4: Keywords

You might have written excellent content but it still needs a certain "keyword density” before it can show up in Google search results. Google algorithms recognize your content with the help of keywords, and their relevance.

5: Research Your Competitor’s Keywords

Now competitor analysis tools are available that let you research their keywords as well. You can adopt useful elements of their keyword strategy, and not the content as such. You need unique content if you are to come up in search results.

6: Use Keywords in the Right Places

Once you have finalized your keywords, you should know where to use them.

Deploy your keywords in the title, internal links, headlines, meta description, and Alt attributes. Don’t forget to repeat them at least a couple of times in the body copy as well.

7: Use Related Keywords Too

Along with exact match keywords, it’s important to include related keywords.

Remember not to stuff your website copy with keywords after writing the copy. Google is now smart enough to recognize keyword stuffing, and it may cost you your website ranking.

8: Structure Your Content for Readability

Remember to always structure of your content, in order to make it easily readable.

9: Split Your Copy

Small chunks of content in a paragraph is easier to read. Organize your content into a Headline and related sub-heads first, before writing the copy.  

10: Easy Writing without too many Adjectives Work

When nouns and verbs do not help in framing the right idea, you will be naturally inclined to use adjectives. Remember, excessive use of adjectives is not advisable.