9 Outdated SEO Tactics to Avoid in 2020
It is just the beginning of a new year and we need to understand what SEO tactics work and what does not for your franchise website.
Here
are some outdated SEO tactics that doesn’t work as they used to.
1: Creating Web Pages with
Similar Content
Well-optimized
web pages solely created for targeting keywords is an SEO tactic that has to be
stopped now. This leads to low-quality pages that hurt your franchise website
ranking.
2: Adding Low-quality Content
to Your Franchise Website
Content
is absolutely needed to optimize your web search results. However, if the
content of your franchise website is of low-quality, then you will not have
good search results. Build quality content on your website.
3: Writing Keyword Rich Content
Earlier,
exact-match keywords were necessary to improve website ranking. But today, Latent
Semantic Indexing (LSI) and content relevance are also important for better
ranking.
4: Overlooking Basic On-page
Optimization Techniques
Any
content should be optimized with basic techniques such as titles, subtitles,
etc. To attract your audience, a well-written title with keywords is the
minimum requirement. Missing this basic on-page optimization technique will be
a mistake.
5: Forgetting Image
Optimization
The most
forgetful SEO tactic is optimizing your website images. If you want your
website to show up in image search results as well, then do not forget this
important SEO tactic.
6: Over-optimizing Your
Franchise Website
Stop
stuffing your website with a lot of keywords and low-quality links.
7: Using Link Building for
Website Ranking Problems
Link
building is one of the important SEO tactics but it is not the only tactic for
better website ranking. Instead of aggressive link building techniques, focus on
link strategy.
8: Not Looking for Technical Issues of Your Franchise Website
Forgetting
to check franchise website technical issues can hurt your search ranking. Check
your load time, duplicate content, etc.
9: Forgetting to Update Your SEO Best Practices
SEO
tactics change often and keeping up with the changes are a necessity. If you
fail to do so, then you are going to lose the SEO game.