9 Best PPC Tips for Your Franchise Business in 2020
Check out nine best PPC marketing tips for 2020.
1: Revisit Your PPC Budget
It
is a good idea to reevaluate your budget every year.
- It can help you save money from poorly performing campaigns
- You can then move surplus funds to winning campaigns
- Evaluate new and promising platforms
2: Automation is the Key
One
of the significant PPC trends that may make a big impact in 2020 is automation.
You can automate various processes, saving time to focus on other important
things.
3: Try New Platforms and
Features
Without
sticking to the same advertising platforms, you can shift your focus on other
paid channels as well.
Along
with new platforms, you should be aware of updated features as well.
4: Customize Your PPC Ads for
Mobile
More
than half the PPC campaigns are likely to be viewed on mobiles and it is
important to adopt every campaign in 2020 to work well on mobiles.
5: Leverage Video Ads
Video
ads are a significant trend in 2020 with respect to mobiles. Think short
attention-grabbing videos suitable for small screens.
6: Be Ready for Voice
Searches
Voice
search is quickly gaining traction and is likely to become a significant trend
in 2020 and beyond. Optimize your PPC ads for voice search as well.
7: Don’t Forget Remarketing
Remarketing
is effective with conversions and will be popular in 2020 as well.
Do
not forget to budget for it.
8: Pay Attention to Local Ads
as Well
Local
businesses show up at the top in Google search results. Optimize your PPC ads for
the local audience.
9: Look for PPC Experts to
Improve Your Franchise Business
If you
are not an expert in PPC marketing, then consider seeking help from the
experts. You can also look for online tips, industry-related ebooks,
publications, etc.