How to Convert Your Franchise Business Website Traffic into Customers

When you are trying to convert your franchise website traffic into potential customers, you need to work on both strategy and testing.

Also learn by observing how other franchise businesses are doing it, but remember - every website and business is unique.

Here are the best things to begin with.

1: Use Clear and Direct Language         

People always prefer not to complicate their lives. If your franchise website content is hard to understand, then there would be hardly any conversions.

Remember, simplicity is the key. To avoid complexity:

• Use short and direct sentences
• Examples and illustrations help
• Use conversational tone
• Avoid industry jargon

2: Segment Your Audience

Based on where your target audiences are in the sales funnel, you have to segment them. Some of them may be first-time visitors, others may be returning customers or interested customers.

Each of these segments need to be treated differently.

3: Offer Free Trials

Free trials are a proven way of driving more sales, depending on your products and services.  

4: Optimize Your Landing Pages

Your campaign landing pages should be optimized for conversion.

Keep the copy short and sales oriented. Avoid exogenous links that may distract the prospect.

5: Showcase Your Franchise Business

In order to increase your franchise business popularity, it is a good idea to showcase yourself through positive online reviews, testimonials, case studies, and more.

Always add these to important web pages, including your home page.

6: Leverage Remarketing

Remarketing is one of the best ways to drive web conversion. By investing in remarketing, you will be able to enhance prospect recall and convert more potential customers.

7: Try Email Marketing

Send periodic email to leads who are yet to convert. For instance, when someone visits a car dealership and return home without buying a car, the dealership will likely send an email reminder after a week or so.

8: Don’t Forget A/B Testing

Always use A/B testing to optimize your website conversion process. In this test, you will use two versions of the same landing page to check which one is fetching good results.

It is advisable to change one variable at a time for A/B testing.

To know more about how to convert your franchise business website traffic into customers, Contact Us.