9 Important Google Analytics Reports that Improve Your Franchise Business

Data is critical to making informed decisions for your franchise business. Google Analytics (GA) is a popular tool for capturing and analyzing your website data. If you understand GA well, then you can analyze and decide which report helps you grow your franchise business.

Here are a few of them.

1. Geo-Location Report

If you just set up a location when running PPC campaigns, then it may cost you money and leads. Using the geo-location report, you can monitor your conversion rate based on location.

2. Site Search Report

The site search report helps you to understand popular keywords used by visitors to find your business or products.

Based on this report, you can fine-tune your online marketing by prioritizing these keywords.

3. Traffic Acquisition Report

This Google Analytics report tells you if your audience is actually clicking on your ads, how well your SEO plan is performing, and if your posts are generating traffic.

4. Landing Page Report

The landing page report will let you understand which landing pages are attracting more traffic. The data also helps in analyzing how users are engaging with your franchise website.  

5. Top Conversion Paths Report

The top conversion paths report of Google Analytics help in learning ‘Top of Funnel’ behavior. This plays a vital role in understanding how people respond to a particular ad and the time taken for the user to purchase your products or services after seeing the ad.

6. Social Media Performance Report

The social media performance report helps in understanding the performance of your social media content. It also provides analysis by device (mobile or desktop), and source of traffic.

7. Customer Behavior Report

Your audience behaves differently on different days and hours. Pinpointing audience behavior will help in scheduling your ads to deliver improved ad performance.

8. Conversion Rate Report

The data from conversion rate reports will help you in deciding the right user experience that converts your leads into customers.

You can also measure the traffic volume depending on browser and version, as well as device.  

9. Mobile Performance Report

In a mobile-first world, it is important to optimize your Google ads for mobile. The mobile performance report indicates how well your website or ad is optimized for mobile, and the areas to improve.

To know more about Google Analytics reports that can help you improve your franchise business performance, Contact Us.