9 Interesting Ways to Use Snapchat for Your Franchise Business
Snapchat is one of the 15 most-used social media
platforms with more than 218 million active daily users.
Here are nine interesting ways to use Snapchat
for your franchise business.
1.
Post Your Snapchat Stories Regularly
Like any other marketing channel, you need to publish
content regularly on Snapchat. Your post will disappear after 24 hours and
newer posts will always appear on the Snapchat feed.
2.
Engage With Others & Make Them Your Followers
This is a unique feature of Snapchat. Your
franchise business can go all out in search of friends and other similar businesses
to follow. You can also directly tell others that your business is on Snapchat,
mention your username, and request them to follow you.
3.
Share ‘Behind the Scene’ Images
Once you have followers, you can engage them with
‘Behind the Scene’ images. This is a great way to showcase your franchise
business and increase your Snapchat following.
4.
Promote Your Product Launch
Before launching new products and services, you
can keep your followers in the loop with teasers. These teasers can create a
sense of excitement, anticipation, and demand for your product or service even
before launch.
5.
Post User-Generated Content
User-generated content is always helpful for a
business to improve sales and customer retention. Consumers do trust the
opinion of others who have already used the product.
6.
Provide Exciting Deals & Offers
The 24-hours lifespan of a Snapchat post can be used to your advantage, for sharing exciting offers and snap deals. This relatively short lifespan generates FOMO (Fear of missing out) in your followers, thereby, increasing engagement.
7.
Try Sponsored Lens
Snapchat is famous for its lenses and filters. These
help create interesting photos that are usually shared by users with friends. Now,
even businesses can create such sponsored filters that has the potential to go
viral with followers.
8.
Leverage Snap Ads
Snap Ads are full-screen images or videos that
help drive traffic to your franchise website. These ads will have a ‘Swipe Up’
feature where you need to be creative and include the right message that may
lead to conversions.
For example, use messages like Order Now, Install
Now, Buy Now, Swipe Up to Join, etc.
9.
Promote Your Snapchat Profile on Other Marketing Channels
To improve your Snapchat following, you may also leverage other marketing channels where you already have followers, like Facebook, Instagram, Twitter, or YouTube.
To learn more about interesting ways to use
Snapchat to promote your franchise business, Contact Us.