Managing PPC Campaigns for Your Franchise Business: 6 Tips
Running
PPC (pay-per-click) campaigns involve research, ideation, ad copy, and money, and
it can be challenging for many franchise businesses.
Here
are a few important tips to manage PPC campaigns for your franchise business.
1: Define Your Goals
Before
you invest in PPC ad campaigns, it is important to identify specific goals.
Having clear expectations will help you to stay focused when choosing your
targeted demographics.
You
will be able to easily analyze what your customers need to see in your PPC
campaigns, resulting in far better results.
2: Know Your Target Audience
Running
ads targeted at audiences who couldn’t care less is clearly a waste
of money. Conversely, PPC ads can be surprisingly effective when you target the
right audience at the right time.
3: Choose the Right Platform
Depending on your franchise niche and the demand from your customers, you need to choose the right advertising platform.
Choosing irrelevant platforms will cost you money without any results. For instance, if you are a cosmetics franchise, then Instagram or Pinterest can get you far better results than generic PPC advertising.
4: Produce Hard-hitting
Content
Hardly
anyone will give a second thought to ads with poor content. Always hire a good
team to produce effective ad content.
Solutions providers like FranchiseNow can help you manage your PPC campaigns and get attractive ROI for your PPC investments.
5: Focus on the Right
Keywords
Effective
keyword research is absolutely essential for running productive PPC campaigns.
It helps if the people doing the research have experience running ads for
multiple verticals.
Your
PPC campaigns cannot be truly cost-effective without Local keyword targeting
and geo-targeting.
6: Create Separate Landing
Pages
Creating
separate, targeted landing pages for every campaign can be helpful in
optimizing your PPC campaigns. These pages should adhere to best-practices for
running PPC campaigns in your vertical.
For more PPC campaign insights for your franchise business, Contact Us.