7 Facebook Marketing Tips for Your Franchise Business

Here’s how to use Facebook marketing to improve your franchise business.

1: Follow Trends

Use trending topics in your niche to your advantage. Starting Facebook conversations on trending topics will help connect with local prospects and engage them.

Don’t forget your keywords either, when you go about creating social content.

2: Research on Your Audiences’ Interests

More than 1.2 billion active Facebook users scroll through their feed every day, and at least 80% of your local prospects are likely to be there. Try to figure out issues that would catch their eye – going by location, age and gender, people searching for similar products as yours, or more.

3: Tag Others in Your Posts

Another way to improve your brand awareness through Facebook is by tagging others.

When you tag others, your post will appear on the news feed of those who liked the tagged page, increasing your reach.

4: Leverage Hashtags

A couple of hashtags will help reach prospects researching the same topics, but take special care not to overdo it.

If you strategically incorporate hashtags every time you post, then your reach will increase.

5: Add a Call-to-Action

Try including a call-to-action to your Facebook marketing posts. Remember never to overdo it, though. Marketing posts should never be more than one in five.

6: Use Stories

Facebook stories are a powerful media tool. Think less promotional content and more of stories. These stories can help build emotional connections with customers resulting in better marketing receptivity.

Emotional and entertaining stories work better than salesy stories.

7: Educate & Engage

Trigger content discovery by posting educative and engaging content often. Once you know what works well for your audience, then you can repeat a similar kind to achieve your goal.

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