6 Tips to Choose the Right Keywords for Your Franchise Business
Here are 6 important tips to choose the right keywords for your franchise business.
1: Decide on Your Goal
Before
planning online campaigns, you need to know what your goal is. Set realistic goals after analyzing market
trends.
Identify
the popular keywords associated with these market trends, since you need to be
found in the search results for popular keywords.
2: Get Inputs from
Stakeholders
A
seed list should be ready after the goal is set, which can be prepared by
gathering inputs from your franchise’s stakeholders such as the marketing team,
salespeople, customers, and prospects.
They
will provide the right insights about the people searching for your business. Collect
all the keywords at this stage - the filtering can be done at a later stage.
3: Watch Your Competitors
Your
competitors can be your best guides to the right keywords for your franchise
business. If the competitors are doing well in organic searches, then you can
review their website and marketing, including content titles, social media pages,
PR, and associated keywords.
4: Do Keyword Research
Now
that your seed list and competitor keywords are ready, you need to match them
against keyword research using popular tools. Then list the keywords that can
bring more converting traffic while creating your franchise website content.
5: Look at SERPs
Whatever
keywords you have listed so far can be validated only after searching on Google
for the same keywords.
Search
for some of your keywords online and check for the results. If your results are
not what you had expected, then you may have to go back to research.
6: Research for Topics
Your
franchise business has followed the above tips and shortlisted the keywords.
But, it isn’t good enough unless you research trending topics around your
business as well.