7 Ways to Delight Your First-time Franchise Website Visitors
1. Design a Professional &
Appealing Website
Website
visitors have a short attention, which is the reason why you need an engaging franchise
website.
As
soon as your first-time website visitors land on your website, it should grab
their imagination and the content should engage them.
2. Showcase Your
Recommendations and Brand Associations
If
you are associated with popular brands, then showcase them prominently on your
website.
The
same goes if you have worked with industry experts and influencers.
3. Create Website Content
with Compelling Titles
No
one likes to read long copy unless for specific reasons. Compelling titles are
the key to get website visitors to read your content.
Put
in some effort to research your audience before you finalize the titles on your
franchise business website.
4. Talk to Your Audiences in
their Language
One
of the best ways to delight your first-time website visitors is to talk in
their language. Your franchise website keywords should revolve around the
keywords that your audiences are used to.
Focus
on both customer expectations from your franchise business and the solutions to
customer concerns that your business offers.
5. Provide Reassurance
When
website visitors click on your link and your website provides the information
that they are looking for, then they are likely to visit again.
Always reassure your prospects by providing the information they are looking for.
6. Add Relevant Navigation
Links
Plan
your website architecture such that it is easy for different visitor segments
to navigate your website meaningfully. When visitors land on your franchise
website, they should have an easy path from one page to another.
Build
your website navigation with multiple use-cases in mind.
7. Design Relevant and
Purposeful Landing Pages
When
you design landing pages for your first-time website visitors, you should think
about how and why they have clicked on your link. Buy putting links in front on
website visitors you are actually making a promise. Be sure to fulfill it when they
click.