7 Tips to Create Interesting Content for Franchise Businesses

Create interesting content for franchise businesses can be challenging. Here are seven tips to make it happen.

1: Analyze Your Audiences’ Interests

Assuming that you already have a customer base, you would know what your customers are expecting from your franchise business.

Take advantage of it and create content around it.

2: Address Real Concerns

You will also have a fair understanding of their concerns. For instance, in an auto parts dealership, your audience may have questions about identifying genuine spare parts. If you can create content around topics like this and provide a solution, then your content will attract audience attention.

3: Tell a Story

Everyone is interested in stories, especially the ones that evoke memories and emotions.

Telling evocative stories around situations that your customers and prospects can correlate with, instead of merely describing things.

4: Make It Simple

An easy-to-scan and read style of writing, especially in regular franchise niches is the key to widening the reach of your content. Make sure to include header tags, images, bullet points, and concise language in your content.

5: Discuss Controversies

Controversial topics instantly invoke interest in any industry. Choose debatable topics for which there is still no one perfect solution.

For instance, in the medical industry, self-diagnosis and treatment is a hot topic that can start interesting discussions.

6: Leverage Useful and Interesting Data

Data plays a vital role in decision-making, and the right data can excite and lure people towards your products. Use infographics to make data interesting.

You can also make interesting videos around data to easily convey your message.

7: Involve Industry Experts

Every franchise niche will have its industry experts. Interviews with these experts can make for interesting content, if you do your homework first.

For more tips to create interesting content for franchise businesses, and to know how FranchiseNow can help you with it, Contact Us.