How to Optimize Social Media Buttons to Drive More Franchise Leads

Many franchises are unaware of the importance of social media buttons on their websites. Even to this day, many franchise owners overlook social media integration, which result in lost opportunities. 

Here are some effective tips to optimize social media buttons that increase your franchise leads.

Tip 1: Visibility of Social Media Buttons

You need to place social media buttons where your readers will find them useful. 

The things to keep in mind while placing social media buttons are:

• Make the buttons stand out
• Don’t make the readers scroll up or down too far

Tip 2: Order of the Social Media Buttons

The right sequence of the social media buttons plays a vital role in attracting franchise leads. Limit your social media buttons to the favorite social media platforms of your clientele. 

Many marketers prioritize Facebook and Twitter buttons. This often fetches amazing results, resulting in more engagement and leads.

Tip 3: Displaying Social Sharing Proofs

In addition to social sharing buttons towards the header and footer of your pages, it is recommended to offer social sharing options after visitors read your website content for about 15 seconds, after which they are highly likely to share it. 

Tip 4: Incorporating Various Types of Social Media Buttons

There are two types of social media buttons – share buttons and profile links. The share buttons do not take your readers to the franchise’s profile but will help to share your content with others. Conversely, the profile links will link to your social media profile, which helps in directly connecting with your franchise. 

For more information on optimizing your franchise website’s social media buttons, Contact Us.