7 Tips to Choosing the Right Images for Improved Franchise Leads

High-quality images are an important factor that adds value to your content marketing, and helps attract more franchise leads. 

At the same time, more may not be better with respect to images, as it consumes bandwidth and might impact the page loading time of your franchise website. 

Any number above zero is good when it comes to incorporating images in your content, since images provide readers a much needed break from the long text content. 

Here are a few tips on how to choose the right images for your franchise website.

Image Tip 1: Avoid Stock Images in the Content Body

High-quality stock images may look magical on banners, but they don’t fetch more traffic when you use it in the body of the content. Stock photography is usually generic, and usually is not very useful as stand-alone infographics.

Image Tip 2: Images with people work great

It is good to include people-centric images, since it is most likely to capture attention even in a crowded environment.

Images that portray emotions performs even better.

Image Tip 3: Use Infographics 

Infographics are quite good at capturing eyeballs when compared to graphs and images, since they show the big-picture instead of detailing just one part of it.

Visitors relate to infographics faster than mere images, graphs, or stand-alone textual content. 

Image Tip 4: Multiple Images Work Well with Visually Oriented Products

Sometimes, multiple images can work wonders, if you are marketing products like food or cars. The more, the better – provided the pictures are of high-quality and they are sequentially arranged to tell an interesting story. 

Image Tip 5: Don’t Forget to Optimize Images for Social Media

Never plan a content marketing strategy without social media, since it is quite effective in attracting high-quality franchise leads. 

You need to optimize images for various social media platforms. For instance, Facebook recommends a cover photo image size of 851 x 315 pixels.

Image Tip 6: Follow Image best-practices

For your content to rank well on search engines, it is important to follow best-practices. Always optimize images for the web before uploading, and name your images clearly.

Avoid naming images generically, for example "Picture-1”

With public domain images, there are no image download restrictions or copyright issues. Conversely, if you are using royalty-free images, you still need to purchase a license and then download the image.

Image Tip 7: Learn Photography Lingo & Search Using it

If you have trouble finding the right image, then you need to search using photography jargon. You should also be aware of the right keywords for your visual content so that you can narrow down your searches.

For more tips on choosing the right images that attract more franchise leads, Contact Us.