Why Your Franchise Business Needs to Experiment with Content
For business franchises that predominantly rely on local search visibility for leads, content is marketing. Here are some reasons why your franchise needs to experiment with content, in order to get the best returns.
1:
Experimenting is Fun
Yes! Experiments are fun since you are stepping
into uncharted territory. Rely on your intuition and experience.
2:
Trying New Things Provide Better Results
Your business cannot expect extraordinary results from
repeating the same regular marketing exercises. Conversely, experimenting with
new things may lead you to unexpected bonanzas. Google algorithms change
frequently, and informed experiments with content can help you ride the next
new wave to business success.
3:
Low Risk
The least-risk approach to marketing innovation is
incremental content changes. You can figure out what works with A/B testing,
firm up the content, and invest your big bucks around this content with
reasonable certainty of success.
4:
Unique Positioning
Content experimentation and innovation positions
you differently from your competition. No one notices your franchise business
if you copy others and follow the same trodden path. Instead, think up
out-of-the-box strategies to stay ahead.
5:
Gaining Insights
For content to rank well, there are more than 200
SEO techniques to follow. Obviously, you are not going to hit all the buttons
with a single piece of content. Ceaseless experimentation helps you gain
insight about the sweet-spots that brings your website and marketing on top of
search results.
Try something new every day, since Google
algorithms are changing frequently.
For more information on content innovation for your franchise business, Contact Us.