9 Top Benefits of a Responsive Franchise Website
Here are the top benefits of owning a responsive franchise website.
1:
SEO-friendliness
A responsive franchise
website along with local keyword targeting can lead to increased local
ranking. It is quite likely that more than 50% of your local searches use smartphones.
Targeting local keywords helps Google to identify your website when browsers
look for similar businesses.
2:
Cost-benefit Advantage
With a responsive franchise website, you need not
spend a lot of money on content marketing, PPC advertisements, or digital
marketing for different versions of the website that run on different devices.
3:
Accessible on Every Screen, Large or Small
If you own a responsive franchise website, there
is no need for you to design and optimize different website layouts for various
devices like laptops, tablets, and smartphones. Mobile-friendliness is an
important priority for search engines, and responsive websites can get you
better search ranking.
4:
Better User Experience
User experience is important in improving your
franchise website lead generation efforts too. Responsive websites are known to
offer a better user experience compared to others, since users can easily
navigate through the website, regardless of the device they are using.
5:
Improved Website Speed
If your franchise website does not load within 3
seconds, then you might not only lose potential customers, but also search
ranking. Your website loading speed can be improved with an optimized responsive
website.
6:
Lower Bounce Rate
From earlier, it is clear that a responsive
website offers a better user experience. This in turn also results in a lower
bounce rate. Conversely, an older website that runs on dated technology
generally tends to have a higher bounce rate.
7:
No Need to Duplicate Content
Using older tech., if you have to optimize the same
content for users using different devices then content duplication is
inevitable. With a responsive website, there is no need for such duplicate
content.
8:
Improved Social Sharing
Since most social media users are on mobile
devices, you can expect better results with a responsive website when sharing
website content socially, plus the SEO advantages.
9:
Boosts Backlinks
High-quality backlinks from authoritative
websites to your franchise website can drastically improve your SEO ranking. If
your website is responsive, then all of those backlinks land on the same domain
and not on different extensions.