8 Holiday Marketing Tips for Your Franchise Business

Check out some important holiday marketing for your franchise business.

1: Plan Your Holiday Marketing Campaigns

Investing in marketing without careful planning is not a good idea. We assume that you plan your franchise marketing for the whole year before the year even begins. Similarly, you need to plan for the holiday season as well.

2: Target Your Local Audience

Unless you are into e-commerce, it is important to target the local audience for your holiday marketing, since they are the ones most likely to be out shopping, and may stop by your franchise.

Use every channel available to target the local audience, such as social media, email, PPC, etc.

3: Create Interesting Content

Your followers and email subscribers read your content to ease their concerns, and understand how your products and services can help them.

The only way to keep in touch with customers you don’t actually see at your store often is to target them with interesting content.

4: Include Holiday-themed Images and Videos

Try to add a holiday touch to your images and videos. For instance, include Santa or snowflakes to your franchise website and the franchise outlet as well.

For instant recall, try to match the store theme and the website theme.

5: Leverage Social Media

Social media is one of the best bets for holiday marketing, since it allows you to target the right local audience in the midst of their holiday conversations.

You can narrow down your targeting to a particular location, demographics, age, and more.

6: Offer Exciting Holiday Discounts & Giveaways

Everyone likes discounts and free giveaways throughout the year. Offer your customers exciting discounts and giveaways.

Use discounts to drive up average sales per customer.

7: Build Consistency in Marketing

Being consistent is the key to a good holiday marketing campaign.

Your content and message needs to be similar across the board - on your website, social media, and other online platforms, print, and more, especially around the holiday season.

8: Be Active on Social Media

To improve your holiday marketing, be an active part of the local communities and customer conversation on social media platforms, including Facebook, Instagram, and Twitter.