5 Digital Marketing Trends to Drive a Successful Franchise Business

Digital marketing trends are continuously evolving and creating new opportunities for franchise businesses to grow and fulfill consumer needs.

Here are 5 digital marketing trends that every franchise business should be ready for.

Digital Marketing Trend 1: Integration of New Technology

Technology is an integral part of our lives, and the same holds good for the franchise industry as well. Leveraging technology will make your life easier to run a successful franchise business.

Franchise businesses use technology for customer relationship management, product tracking, point of sales systems, supply chains, etc. For instance, Chatbots can take care of repetitive customer queries, freeing you up to focus on other critical processes that need attention.

Digital Marketing Trend 2: Authenticity and Transparency is Crucial

Consumers expect authenticity and transparency from franchise businesses. If you are faking it, then digital consumers can easily spot the discrepancies.

Most online customers trust reviews. Earn as many online reviews as possible to showcase your franchise website as authentic and trustworthy.

Digital Marketing Trend 3: Multi-Unit Franchising Continues to Trend

Multi-unit franchising is likely to trend in the near future as well. Multi-unit businesses usually do better during adverse conditions such as recessions, pandemics, and economic shocks.

Digital Marketing Trend 4: Be Ready for Gen Z  

The Generation Z, born between 1995 and 1997 are graduating and starting to work. They are tech-savvy and looking for a stable career.

If your franchise business has not adapted to technology, then it will be a challenge to engage them.

Digital Marketing Trend 5: Video Content is Critical

With YouTube becoming the second largest search engine after Google, video will remain a significant trend in the future as well.

During the coronavirus pandemic, researchers found a significant upswing in video consumption. Videos can also be used as an effective digital marketing tools to attract and engage your audience. Don’t forget to use videos are a part of your digital marketing strategy.