5 Ways Your Franchise Business PPC Ad Budget is Needlessly Wasted
Even if you have regular PPC ad budget reviews in place, there are still a few gaps where you may be losing money. Here are a few.
1.
Not Monitoring Conversion Tracking
Many
franchises set their PPC ad campaigns and forget to track conversions.
- You may miss lead follow up
- You may be tracking just one high-value opportunity and forgetting other opportunities.
If
you do not track your entire conversion pipeline, then you are not making full
use of valuable data, which means less than optimal ROI.
2.
Forgetting to Check Ad Spend Efficiency
If
earlier, Google Ads were the only popular paid ads platform available to
franchise businesses, now franchises can also advertise on Facebook, Instagram,
YouTube, LinkedIn, and more.
Running
ads on one platform alone can result in less than optimal use of your PPC ad
budget.
3.
Spending Your PPC Ad Budget on Bad Keywords
Many
franchise businesses bid on irrelevant keywords and end up burning their ad budget.
Ignoring negative keywords in your PPC ad campaigns can also hurt your ad
budget.
4.
Bidding on Wrong Locations
Similar
to choosing the wrong keywords, irrelevant locations can also waste your
franchise business ad budget. If you want to set up the right locations, then map
the locations where you are doing business. Any location other than this will
take away your ad budget.
5.
Blindly Using AdWords Express
AdWords
Express is Google’s free account management service that automatically manages
your PPC ad campaigns and account. Many small franchise businesses tend to use
this service to put their ad campaigns on auto pilot, which is not a recommended practice.