10 Common Franchise Business Web Design Issues to Avoid
Many franchises still struggle when it comes to designing a website that is both appealing and conversion focused. Here are some common web design mistakes to avoid.
1.
Not a Mobile-friendly Web Design
Most
customers now use smartphones to search online, and Google prioritizes mobile-compatible
websites in their search ranking. Make sure you have a responsive website for
your franchise business.
2.
Poor Page Loading Speed
Consumers
are always in a hurry, especially when they are online. Ensure that your web pages
load within three seconds, for better visitor retention
3.
Complicated Web Navigation
The
navigation bar in your web design should be well-organized and easy to
navigate. Don’t try to complicate navigation, since visitors are likely to
abandon the website if they find themselves lost.
4.
Heavy Image & Media Files
High-quality
images and videos are an absolute necessity for any business website, but don’t
make them so large that they slow down your website. Always optimize your media
for seamless online usage.
5.
Forgetting a 404 Page in Your Franchise Web Design
You
would have designed and published hundreds of web pages but forgotten a simple
404 page. It is an important page that lets your website visitors know you care
for their experience. A well designed 404 page can stop visitors from
abandoning your franchise website, even if they don’t find the page they came
looking for.
6.
Disturbing Pop-Ups
Pop-ups
are good for your web design, but you should know where and how to include
them. They should not be annoying when customers are looking for important
information. Watch out for this all too common web design issue.
7.
Infinite Scroll
Infinite
scrolling can be interesting if the content is entertaining, but at times
search engines find it difficult to make sense out of infinitely scrolling
pages. It’s better to avoid infinite scroll, unless you have a compelling
reason not to.
8.
Too Much or Too Little Content
Strike
the right balance between content and white space on your web page. Don’t make
it too crowded with a lot of content or too little content. Make the web design
look appealing with user-friendly content formatting.
9.
Ignoring CTAs
The call-to-action
button on your franchise website should compel visitors to take action and not to
press the ‘back’ button. Including a terrible CTA is as good as having no CTA.
Put in some thought into designing your CTAs.
10.
Incomplete Contact Info
Incomplete
contact information is a common error in web layout design. Your contact information
is crucial for your prospects to make sense of your franchise business. Design
an information rich ‘Contact Us’ page and an easy link to reach it.