Using Facebook for Your Franchise Business: 9 Benefits
Here are the benefits of using Facebook to market your franchise business.
1. Pocket-Friendly Marketing
Social marketing, especially on Facebook, is more affordable than print or TV.
Facebook can reach 90% or more of your local prospects for relatively modest costs. Organic posts are of course completely free.
2. Efficient Communication Platform
Facebook is an ideal social platform to build informal customer connections and conversations.
Features like direct messaging makes one-on-one communication easy and seamless on Facebook.
3. Showcases Your Business
Your franchise business Facebook page has an "About” section where you can share important information about your business, products, and services.
You may talk about your service advantages, employees, and other factors that attract consumers to your page.
4. Facebook Helps in Building Long-Term Relationships
Since Facebook is a social media platform, customer engagements are not as guarded as formal conversations.
You can use these conversations to gain consumer insights, helping you to serve them better and build engaging consumer relationships.
5. Higher Reach
With Facebook, you can practically reach 90% of prospective customers in most locales and market your services to them.
If you are planning to expand your business and needs to cover more areas, then Facebook is there too.
6. Role in Word-of-Mouth Marketing
Every time one of your franchise customers click the 'like' button on your Facebook page, it shows up on their walls. This helps to showcase your business to their friends and followers, resulting in effective word-of-mouth marketing.
7. Facebook Provides Insights into Your Marketing
8. Improves Customers, Conversions, Sales, & ROI
With features like live videos, stories, targeted ads, and the ability to publish any length of video content, Facebook helps to boost your marketing.
This results in more customers, conversions, sales, and returns on investment (ROI).
9. Better Competitor Research
Facebook allows you to follow your competitors, watch their Facebook activities, and learn how they reach out to their audience.
These insights help your franchise business to close the gaps and optimize your marketing tactics.
For more information, Contact Us.