7 Effective Google Display Ad Tips for Your Franchise Business
Here are 7 effective Google display ad tips for your franchise business.
1. Focus on Remarketing Ads
Remarketing
ads show up when prospects who visited the franchise business website earlier go
online, helping franchise businesses to connect and follow up with them.
Remarketing
has the potential to earn more conversions than most other marketing
techniques.
2.
Create Responsive Google Display Ads
Google
display ads show up in a variety of dimensions on the display network. If you
choose to go with responsive ads, then you don’t need to worry about adjusting your ad dimensions. The ads will automatically scale, depending on the available display slots.
3.
Ads need to be Easy to Grasp
Always
create easy-to-grasp display ads with a compelling call to action.
Instead,
if the ads contain hidden meaning, then most of your audience are likely to
miss the point.
4.
Use Ad Optimized Images & Relevant Landing Pages
Include
an optimized brand logo in your Google display ads, together with your
franchise business name. Try not to add a lot of copy. You can always add
these details in the landing page.
When
your audience clicks on the ad, the landing page it redirects to should be
relevant to the ad on display. If your call to action says ‘Call Us’, then include a Call button and your phone number on the page.
5.
Leverage ‘Managed Placements’
Ads
created using industry insights and data provide the best results if you leverage
the ‘managed placements’ feature.
This
feature allows Google ads to be displayed on websites that are more often
visited by your target audience.
6. Test Your Google Display Ads
Don’t
forget to test your Google display ads, since testing takes the guesswork out
of ad performance and helps in optimizing the performance of your ads for
better results.
7.
Track Your Conversions
It
is critical to track your franchise business conversions to understand the ROI of
the overall campaign.