Content Syndication: What, Why, and How to do it Right to Drive Franchise Leads

What is Content Syndication?

Content syndication is about republishing your content such as blogs, articles, infographics, etc. on third-party platforms. It allows your content to reach a wider audience.

Content syndication is not for all businesses. It can be used by franchise businesses that need to project their ideas to bigger audiences.

Why Should Your Franchise Business Try Content Syndication?

When your franchise website is receiving limited traffic, then publishing your content on a third-party website can increase franchise leads.

When your content is republished on another website, you’ll still be the author and this is likely to be mentioned with a backlink to your own website. This will help your website gain better ranking in web searches.

How to Syndicate Your Content for Attracting Improved Franchise Leads?

Here are different ways to effectively syndicate your content.

1. Choose Websites with Nearly the Same Authority & Audience as Your Franchise Website

When you are trying to attract franchise leads from your niche, then you must consider republishing content on authoritative sites similar to yours.

They may allow you to include relevant backlinks to your article or content, helping to generate leads.

2. Syndicate Your Best Content on Websites Bigger & Authoritative than Yours

When content syndication is done on a bigger authoritative site than yours, then you can reach a larger audience. However, don't expect too many leads since most of the content will be directly consumed from the third-party site and not many will visit the source.

This type of content syndication is best leveraged when you are trying to improve your franchise brand awareness.

3. Republish on Websites that Syndicates Content

Some websites readily accept content syndications. Find such websites on Google and republish your content on it to earn backlinks.

4. Guest Post on Bigger Websites & Later Syndicate on Your Platforms

Many bigger publications allow guest posts. Create fresh, original content and publish on big websites first. This showcases your thoughts and ideas in front of a large crowd. Once the content is on that site for some time, you can syndicate it on your social media pages to attract more leads.

For more insights into content syndication and its role in attracting more franchise leads, Contact Us.