How to Improve Your Franchise Business Sales using Instagram
With 500
million active users worldwide, social media marketing cannot be complete
without Instagram. If you don’t leverage Instagram for your franchise business
marketing, then your competitors will.
Here’s
how to improve your franchise business sales using Instagram.
1. Include
Links Wisely
On Instagram, we cannot include links in the posts but links can be wisely included:
- In your bio
- In the ‘swipe up’ option in stories – only if you have 10,000 followers
2. Stay
Active on Instagram
Regular
posting and engagements are necessary for your franchise business
to reach more followers and increase sales. Stay active by posting, commenting,
and pinning posts.
3. Emojis
Work
Communication’s
new language is emojis. Include emojis in your Instagram posts. When you
include emojis thoughtfully, it fits well in professional posts too.
4. Leverage
Stories & Live Videos
Use Stories
and live videos to showcase behind-the-screen snapshots of your franchise business
and let your prospects take a sneak peek at what you do.
5. Pay
Attention to Hashtags
Choose
and use #hashtags wisely to expand your Instagram reach. You can add as many as
30 hashtags in a single post. You can even create your own hashtags.
6. Use
High-Quality Images
Using
high-quality images is obvious but ensure to use images that capture the
imagination of your followers.
7. Create
Instagram Videos
Videos engage people 2x more than other posts. Keep your videos short, include captions, set a goal for each post, and keep it interesting.
8. Respond
to Comments
Invest
time to respond to comments and engage followers.
9. Leverage
Instagram Influencers
Like other
social media platforms, Instagram also has influencers. Find and connect with real
influencers to improve your franchise sales.
10.
Create Contests
Contests
are a great way to get the attention of your followers, engage them, and
attract new followers as well. An interesting contest with gifts will invite
more eyes to your Instagram post.
11.
Run Instagram Ads
Instagram
ads are paid and targeted ads. If you have a budget for ads, then use it on Instagram
ads to improve leads and sales.
For more tips on improving your franchise business sales using Instagram, Contact Us.