7 Effective Website Best-Practices for Your Franchise Business
Business websites play an important role in the success of franchise
businesses. This is the reason why franchises like yours are already likely to own
a website.
Here
are 7 effective web design tips to make the most of your franchise website.
1.
Simple Design is the Best
Avoid
complicating your website design. In
fact, keeping it simple might work better, and visitors would want to explore the
website more.
2.
Focus on Your Franchise Website Speed
Website
speed is something that shouldn’t be ignored while designing a website. The higher
the loading time, the higher the bounce rate.
3.
Responsive Web Design Works Well
Responsive
web design is something that is likely to deliver your franchise business good
results. It makes the website look clean on every possible device, from big
screens to mobiles.
If
you are not including responsive design in your website, then it leads to poor user
experiences.
4.
Pay Attention to Your Website Navigation
A
navigation bar is the first thing that every website visitor looks for and uses
when they visit your website. It provides them a snapshot of what they can
expect from your website and where to click.
Along
with the navigation bar, try to include a search bar as well for an even better
user experience. Organize your site’s navigation so that people can find
specific information with ease.
5.
Include People in Your Web Images
Make
sure that your website images are of high-quality. Including people in your
images helps prospects easily connect with your franchise business.
Studies
say that featuring people in images improve conversion rates.
6.
Leverage Your Social Proof
Social
proof such as positive reviews and testimonials on your franchise website are critical.
Social
proof provide prospective customers the confidence to trust the business.
7.
Use A Clear Call-To-Action Button
An
important feature to include in an effective web design is a clear, simple, and
attractive call-to-action button. Every web page must prompt your prospect to take
an action, like booking an appointment.
For more insights into effective web design tips for your franchise business, Contact Us.