What Type of Support can you Expect from Your Franchisor?
To run a successful franchise business, franchisee owners need all the support they can get from franchisors. A certain amount of assistance is provided by almost all franchisors.
Here are some of the likely areas where you can expect your franchisor’s support.
01. Location Selection
A good location is one of the main success factors of a healthy franchise business. Many franchisors offer assistance in selecting a suitable location. However, it is your responsibility to verify on your own before signing.
Even if your franchisor approves a location, it doesn’t mean that your franchise business is guaranteed to be a success there. They are just telling you that the location is acceptable from their end.
02. Training
Franchise support with initial operational training is likely to be included for a few weeks or months, depending on the brand. You can expect on-the-job, classroom, and online training as well.
There are times when franchisors also send their staff to train franchise staff.
In the disclosure document, you can find every detail of the training process, including:
- Who will receive training
- Duration of the training
- Subjects covered
- Trainers and training methodology
03 . Support with On-going Operations
Along with support in setting up initial operations, you will also get on-going assistance from your franchisor. But, it is important to know the type and duration of the continuing support, since you will have to follow franchise brand standards.
For instance, you may be able to get supply chain support, new product/service training, marketing, etc. from the headquarters staff.
With the advancement in the technology, most of the franchisors are providing intranet services which help in instantly communicating with the franchisor and other franchisees in the network.
04. Marketing & Advertising Support
Franchisors are well-aware of the marketing and advertising methods which work well for the franchise business. Take help from them for your franchisee’s grand opening and marketing strategies.
There is also a need to carry out local advertising research suitable for your franchise location. Some franchisors may require you to spend an amount for advertising, which will be utilized for providing advertising support.
Even if you own an independent franchise business, the brand value is shared among you, the franchisor, and other franchisees. For this reason you may need to obtain pre-approval for your advertising and marketing plans from your franchisor.
For more insights into the support provided by franchisors to new franchisee owners, Contact Us