How to Re-engage Franchise Leads for Improved Sales

Letting go of your existing franchise leads who have stopped regularly engaging with you may be bleeding your business. At the same time, re-engaging with them and nurturing these leads can deliver improved sales.

You already know how difficult it is to find franchise leads. Then why lose them? This is where franchise lead re-engagement can help. It rebuilds your relationship with your older leads.

When to Initiate Franchise Lead Re-engagement

If a good percentage of your leads have gone cold then initiate the re-engaging process as soon as possible. For instance, when the marketing team has passed leads to sales, some of them may not yet be ready to buy and may not respond to repetitive sales calls.

In such instances, the re-engagement process can keep the leads warm till they are ready to buy.

How to Kick-start Franchise Lead Re-engagement

Here are a few franchise lead re-engagement tips.

Tip 1: Use Email Marketing

Email Marketing is one of the best ways to re-engage with your franchise leads. Follow these tips when crafting your email:

• Add a compelling title
• Use personalization
• Start with a question
• Try the long time no see approach
• Incorporate a relevant call-to-action button

Tip 2: Send them Your Newsletter

It is important to keep your leads updated about your new releases, events, achievements, etc. and a newsletter is the best non-intrusive way to convey the message.

If possible, include your cold franchise leads on these communications for re-engaging with your franchise.

Tip 3: Organize an Event & Invite Them

Get to know what your cold leads are interested in and if your franchise organizes relevant events, make it a point to invite them.

If they show interest then it’s a god-sent opportunity. Make full use of it to reconnect.

Tip 4: Publish Relevant & Compelling Content

Content marketing has always played an important role in attracting franchise leads. It can also help in re-engaging with your cold leads.

Add your own content or use third-party content that appeals to your leads, and try to start a conversation with them.

Tip 5: Plan Lead Nurturing Campaigns

A lead nurturing campaign is the last resort for re-engaging with your cold leads. A well thought out nurturing plan will definitely help in re-engaging with your cold franchise leads as it provides what the leads are looking for from your franchise.