Following-up on Franchise Leads : 7 Tips
One of the lead management best-practices is to make a follow-up plan for your franchise leads. It is just not sufficient to attract and capture leads, you should follow-up on them as they might drop out at any point of the purchasing cycle.
Here are some simple tips to plan follow-ups on your qualified leads.
Tip 1: Categorize Your Franchise Leads
It is a good idea to categorize your leads, since it allows you to plan your communication better. You can categorize them based on:
- How the lead came in
- Which stage are the leads in
- From which device they were captured
Tip 2: Create Lead Follow-up Strategies
In order to convert your franchise leads, plan your follow-up strategies with existing resources. If you can follow-up using your newsletters, blogs, social media posts, etc., then there is nothing like it. Go ahead and send them immediately rather than waiting to create new content.
Tip 3: Follow-up at the Right Time
Initiate your follow-up with a ‘Thank you’ message, through either email or telephone, within 24 hours after you capture the franchise leads.
If they have any query or concern then treat it as a priority and provide them the solution.
Tip 4: Personalize Each Follow-up
When you are communicating with your leads, make sure to address them by their name.
Later, you can add them to your common follow-up process template, based on what stage they are in the purchase cycle.
Tip 5 : Use Different Communication Channels
Each qualified lead will have a preference when it comes to communication and at this point in time, it’s difficult to know it. So, you can make use of email, phone calls, and social media to connect with them.
Use one channel at a time and check their response time. This helps you in finding the relevant communication channel for that particular lead.
Tip 6: Nurture Your Qualified Leads
Even if you execute all the follow-up processes mentioned above and still the leads fail to respond, then you need to put a nurturing process in place.
This works with most of the leads.
Tip 7 : Track & Monitor Your Communications
Use an excel sheet to enter the details of your leads, communications, results, and notes. Or, if you are able to invest in a customer relationship management (CRM) system, then it will take care of the tracking and monitoring of your franchise leads and communication.
For more tips on how to follow-up on your franchise leads to increase conversion,Contact Us