Franchise Lead Generation Trends in 2018

Qualified franchise leads are important for every franchise. How will you attract qualified leads in 2018?

Here are some lead generation trends that help capture qualified franchise leads.

Lead Generation Trend 1 : Customer is King!

Understanding your customers well and taking action based on customer research will help outrun your competitors in 2018. Better knowledge about your lead’s purchasing journey until they become your customers is essential for you to become a successful franchise.

Lead Generation Trend 2 : Account-based Marketing is Trending

Account-based marketing (ABM) is the most popular methodology that can target specific leads.

ABM is about targeting and choosing the best-qualified leads by customizing the ads around their needs.

Lead Generation Trend 3 : Well-strategized Digital Communication

Well-planned direct contact with franchise leads help in building good relationships.

You can make use of this strategy on social media to rightly target these leads, by posting relevant posts, engaging directly, and establishing rapport.

Lead Generation Trend 4 : Content Marketing – The Best Lead Generation Trend

Content marketing has always and will be one of the best franchise lead generation trends.

Blogs, white papers, videos, and images are the trending content marketing strategies in 2018. These can help increase franchise leads by around 54-66 percent.

Lead Generation Trend 5 : Influencers Play an Important Role

Franchise brand and niche influencers are important in communicating your messages to their communities.

Influencer marketing will continue to trend even in 2018 as it has a higher, targeted reach, which can be utilized to attract high-quality leads.

It is advisable to search for industry influencers who can reach out to their followers and promote your franchise brand.

Lead Generation Trend 6 : Data Analytics

In 2018, data analytics will play a vital role in targeting relevant leads, comprehensively assessing their likes and dislikes, helping in creating the right content, and delivering it to them for better lead generation.

Owning and analyzing data is not an ideal in-house task. You need well established data analytics platforms to get the job done for you.

Lead Generation Trend 7 : Retargeting Works Well

It is a fact that around 70 percent of prospects are more likely to respond to retargeting. Consumers who have an idea of what your franchise is all about are more likely to click on your ad than the ones who have no clue.

Retargeting will be a trend this year and in the future but it is still not being properly utilized by most franchises.

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