Repurposing Your Franchise Business Content into Instagram Posts: 7 Things to Remember

1. Promote Quotes

Collect quotes from positive customer reviews, and publish them as Instagram posts, to acquire more franchise leads.

2. Repurpose Franchise Business Content into Instagram Guides

Your franchise’s popular long-form web content can be converted into Instagram Guides. To create one, group relevant posts and share in a sequence.

3. Screenshots of Your Best Tweets

Assuming that you are active on Twitter, take a few screenshots of your best Tweets, repurpose them into Instagram posts, and publish them. Surprisingly, this works well for many businesses.

4. Post Teasers of Your Long Videos on Instagram

Before posting your entire YouTube video on IGTV, create and release short teasers. This way, you can publish multiple Instagram posts for a single video.

5. Repurpose YouTube Videos for IGTV

Once the teasers are released, you can release the entire content on IGTV. With tools like Kapwing, it is easy to convert YouTube videos into IGTV videos.

6. Convert Posts into Stories

Apart from sharing your content on the Instagram feed alone, share them as Instagram stories too. Whatever you post on the feed can be promoted on stories as well.

An intro of your long-form content can also be shared on stories, with a link back.

7. Repurpose Your Content as Instagram Carousals

Instagram carousals is another engaging feature on the platform. Try to repurpose some of your visual stories into carousals.