7 Content Marketing Ideas for Your Franchise Business
1. Industry Research
Know before you leap. Before implementing any
marketing strategy, thorough research can provide insights into customer trends
that yield good results.
2. Content Strategy
The next critical content marketing element is the content
strategy.
- The content types that appeal to the targeted audience
- The channels to reach and engage them
- The Keywords to reach them
You need to decide on these factors before you can
create targeted content.
3. Franchise Business
Guidelines
If you have multiple teams working for you or if you
operate from multiple locations, then franchise business guidelines are
critical to creating authoritative content. This is needed to ensure that the
franchise speaks in the same voice, tone, and language.
Create a stylebook and train your staff before
starting content marketing initiatives.
4. Content Development
Once these issues are sorted out, you can start with
content development. When you begin writing, it is better to break up ideas into
bytes and group them, to make it easy for your readers.
5. Optimizing for Search
Now move your focus to search optimization or SEO. You
would have focused on keywords when creating content. Now you need matching
metatags to work for you under the hood.
6. Content Promotion
Another important content marketing element is content promotion.
Let’s imagine that your content is ready, it’s optimized,
but there are hardly a few readers to begin with. Instead, look for ways to push the content to
your target audience and speed up the process for your franchise business.
7. Regular Content Maintenance
Even if your content is popular, it can become stale
over time. Maintaining your content should be a part of the content marketing
strategy.
Bonus: Content Repurposing
Consider content repurposing to drive the attention
of your target audience, and improve content marketing. For best results, repurpose content that has performed well earlier.