10 Common Franchise Business Web Design Issues to Avoid
Many franchises still have issues with designing a website that is both appealing and conversion focused.
Here
are some common web design issues to avoid.
1.
Not a Mobile-friendly Web Design
Up
to 90% of customers now use smartphones to search online, and Google prioritizes
mobile-compatible websites in their search ranking.
Make
sure you have a mobile-friendly responsive website for your franchise business.
2.
Poor Page Loading Speed
Consumers
are spoilt for choices, especially when they are online. Ensure that your web pages
load within three seconds, for better visitor retention
3.
Complicated Web Navigation
Your
web navigation should be well-organized and easy to use. Don’t try to
complicate it, since visitors are likely to abandon the website if they find
themselves lost.
4.
Heavy Image & Media Files
High-quality
images and videos are an absolute necessity for any business website, but don’t
make them so heavy that they slow down your website.
Always
optimize your media for seamless online usage.
5.
Forgetting a 404 Page in Your Franchise Web Design
You
would have designed and published hundreds of web pages but forgotten a simple
404 page. It is an important page that lets your website visitors know you care
for their experience.
A
well designed 404 page can stop visitors from abandoning your franchise
website, even if they don’t find the page they came looking for.
6.
Disturbing Pop-Ups
Pop-ups
are good for your web design, but you should know where and how to include
them. They should not be annoying when customers are looking for important
information.
Watch
out for this all too common web design issue.
7.
Infinite Scroll
Infinite
scrolling can be interesting if the content is entertaining, but at times
search engines find it difficult to make sense out of infinitely scrolling
pages. Use your discretion.
8.
Too Much or Too Little Content
Strike
the right balance between content and white space on your web pages. Don’t make
it too crowded with a lot of content or too sparse.
Make
the web pages look good with user-friendly content formatting.
9.
Ignoring CTAs
The
call-to-action button on your franchise website should compel visitors to take
action and not to press the ‘back’ button. Including a terrible CTA is as good
as having no CTA.
Put
in some thought into designing your CTAs.
10.
Incomplete Contact Info
Incomplete
contact information is a common error in web layout design. Your contact information
is crucial for prospects to make sense of your franchise business.
Design
an information rich ‘Contact Us’ page and an easy link to reach it.
For more common franchise business web design mistakes to avoid, Contact Us.