7 LinkedIn Ad Campaign Tips for Successful Franchise Businesses

Here are seven LinkedIn Ad campaign tips for successful franchise businesses.

1. Think about your LinkedIn Ad Campaign Objectives

Decide what you would like the audience to do after seeing your LinkedIn ads, and match it to LinkedIn ad options for the best ROI.

You may choose from three different options – Awareness, Consideration, and Conversion. LinkedIn further categorizes these into lead generation, engagement, video views, and website visits.

2. Choose Your LinkedIn Target Audience

Target the right audience. LinkedIn allows you to choose the ad language, target location, demographics, interests, and more.

Choosing the right options helps LinkedIn to display your ads to the right audience. 

3. Select Ad Format

LinkedIn allows you to choose from a variety of ad formats, including single-image, carousal, video ads, message ads, or text ads.

Before choosing the ad format, make sure you match it with audience preferences for the best-fit.

4. Set your LinkedIn Ad Budget

Based on your budget, choose the one that works best for your franchise business. Even if you have a large ad budget, don’t use it up all at once. Test ads with a modest budget, analyze the results, and then invest if it worth it.

5. Set Bid Type

You also need to select the bid type. Depending on your ad objectives, choose from automated bid, maximum CPM bid, or maximum CPC bid.

6. Upload Ad Creative

Upload your ad creative and add copy. Preview the ad before publishing it.

7. Track Your LinkedIn Ad Campaigns

Track and fine-tune your LinkedIn ad campaigns to optimize ROI, using the feedback from the LinkedIn dashboard.

For more LinkedIn ad campaign tips for your franchise business, Contact Us.