7 Reasons Why Your Franchise Leads Aren’t Converting
Many franchise businesses primarily focus on generating tons of leads and then start wondering - ‘why aren’t the leads converting?’
Here are the main reasons why your franchise leads
aren’t converting yet.
1. Failing to Understand Your
Target Audience
If your franchise business doesn’t have a clear and
verified idea about whom you are targeting, then your lead conversion rate is
likely to be low.
2. Internal Communication
Issues between Marketing & Sales
Another reason why your franchise leads may not be converting
well is the disconnect between marketing and sales.
Being the owner of your franchise business, you need
to align both these teams in order to convert more franchise leads into customers.
3. Insufficient Staff
For your franchise leads to move up the sales
funnel, you need trained and competent staff to assist you. Without enough
trained staff, you may be unable to engage with leads at all touchpoints, resulting
in low sales conversion.
4. Response Time is High
One of the reasons why your leads will not convert
is delayed responses. Everyone lacks patience, and they hate to wait for it.
Respond proactively to leads, in order to improve
your conversion rate.
5. Lack of Nurturing
Before you can convert leads, you need to nurture
them. If you delay the customer engagement and nurturing process, then you will
lose a lot of your franchise leads.
6. Poor Franchise Website
Design & Architecture
Typically, leads visit your website multiple times before they buy from you. An efficient website can encourage the lead conversion process.
Conversely, you can also lose leads to poor website design
and architecture.
7. Price Maybe Too High
When all the above reasons
are covered, and your franchise is still not able to convert leads, then take a
second look at your pricing strategy.