Marketing Resource Management in Franchises
Many
franchises are adopting marketing resource management (MRM) solutions for effective
marketing. Let’s take a look at how it works.
What is Marketing Resource
Management?
Marketing
resource management (MRM) is a methodology and solution for managing and
supporting a business’ brand consistency, workflow, content localization, etc.
But, the software does not assist in decision-making, analytics, and automated
executions.
How to Successfully Implement
MRM?
Here
are some of the important measures that ensure successful implementation of MRM.
Pre-implementation Process:
- Choose the Right MRM Partner
There
are a number of vendors offering MRM solutions, and it is left you to choose
the relevant one, which suits your requirements.
- Know Your Franchise System requirements
Before
purchasing MRM solutions, it is necessary to understand your franchise’s needs
and requirements based on your standards and policies.
Implementation Process:
- Training based on Specific Roles
People
in your franchise system are more likely to accept and learn the software if it
is relevant to their daily tasks. Make sure to provide role-based training and
support that eases their everyday tasks.
- Stepwise Training
MRM
platforms are feature-rich, and it is important to take it slow as the users
have to adapt to the new system. Start by exposing the users to the most
important franchise marketing activities rather than training them on every
feature all at once.
Post-implementation Process:
- Post Training and Support
For
a successful implementation, peer-support is essential. If anyone in a team has
learnt the feature then it is her responsibility to train others as well.
- Regular Vendor Meetings
When
you are dealing with software, there is always room for upgrades. It is
important to fix an appointment with the vendor at least twice a year to
discuss improvements or upgradation.
For more information on marketing resource management (MRM) solutions and to know how to successfully implement it in your franchise system, Contact Us.