With over 3 million people on Quora, it is now one of the best sources for franchise lead generation. Quora is a Q&A site where experts post advice and opinion and others come in search of answers.
As an
expert in a particular niche, your franchise business can leverage Quora to attract
franchise leads.
Here
are some important tips to attract franchise leads using Quora.
Tip 1: Post a Good Quora Bio
In
Quora, your answers are first read and if the visitors like it, then the first
thing they look for is your bio. Add an optimized bio, which may include a relevant
offer, catchy image, social validation, and links.
Tip 2: Answer the Right Quora
Questions and add Value
If
you are on Quora, there are millions of questions that can be answered. You
need to understand what works the best for your franchise business.
It
is advisable to contribute to questions that have a lot of followers, relevant
to your niche.
Tip 3: Track Your Quora
Analytics
One
of the best features of Quora is that it has powerful analytics in it. You will
be able to view and track whoever is viewing, sharing, and upvoting your
answers in days, weeks, months, and more.
Tip 4: Build Your Quora
Authority
On
Google, Quora answers show up often for long-tail and conversational keywords
and searches. If you maintain strong authority on Quora, then your answers will
be available in searches, read by a lot of people who are looking for answers.
Invariably this leads to business enquires.
Tip 5: Images Work Well in
Quora too
High-quality
images attract readers and leads in the Quora platform as well.
You
can make use of your own image, celebrity images, or any relevant image to the answer,
which can evoke meaning and promote connections.
Tip 6: Link Building Helps
If
you always link your answers to your franchise website or blog, then it becomes
spammy. It is important to initially add value like the answer for questions
where you can share your expertise. Once you have built a strong reputation in
providing solutions, then your prospects will follow you.
Tip 7: Make use of Quora ads
Quora
ad is one of the quickest ways to drive traffic and attract franchise leads.
You
may choose to send ads to either blogs or landing pages, both of which bring
amazing results. If your other social media ads aren’t working well, then try
Quora ads.
For more tips on how to attract franchise leads using Quora, Contact Us.