Halo Effect: What is it & How to use it for Franchise Lead Generation

Halo Effect

The halo effect is the positive first impression about a person, thing, brand, or system that can either be good or bad. In franchise marketing, this effect can change the entire perspective of a brand, either painting it a huge success, or a failure.

Here’s how to use halo effect to attract franchise leads.

Tip 1: Target Audience Research

Make the right first impression with the group who counts the most, which is your target audience. To attract relevant high-quality leads, you need to do a thorough research on our target audience and position your brand to create the halo effect.

Tip 2: Franchise Website

Your franchise website plays a critical role in creating the halo effect for your visitors.

When prospective customers visit your franchise website, the first thing that catches their attention is the page loading time and design. It is best if the page loading time is less than 3 seconds.

Needless to say, your website design and content plays a pivotal role in creating the halo effect. Deploy the best resources you can possibly afford to create both.

Tip 3: Use Your Brand’s Unique Selling Proposition (USP)

Your USP is the one that sets you apart from your competition. Use it optimally to create a positive halo effect on the audience, to possibly convert them into franchise leads.

Tip 4: Make use of Your Star Product/Service

Back in 2005, Apple used the iPod as their star product to create the halo effect, which brought more than 382 % of profit to the brand.

Even when other Apple products were expensive, the tiny iPods were affordable than the MacBooks and iMacs.

Tip 5: Take Help from Social Media

Social media/social proof is one of the best sources for creating a halo effect. Posting customer testimonials creates the best impression on your franchise brand, attracting franchise leads.

For more information on the halo effect and how to use it for franchise lead generation, Contact Us.