How to Wisely Spend Your Franchise Marketing Budget

Tip 1: Spend on Online Marketing

Instead of spreading your marketing budget thin on brochures, fliers, etc., go green and invest on the internet. Email marketing campaigns, e-newsletters, etc. cost less and are more productive than physical copies. 

Tip 2: Don’t Forget to Invest on a Mobile-responsive Franchise Website 

A mobile-friendly franchise website and landing pages are critical, since most of your prospects use smartphones to browse the internet and search for services like your's. 

Tip 3: Invest in Inbound Franchise Marketing

Inbound marketing is one of the best forms to attract franchise leads. Due to this reason, many franchise businesses are investing in it. Try it.

Tip 4: Spend Your Budget on Online Ads

A paid web marketing campaign is worth an investment. You will be able to exactly track where and how your dollars are being spent. It will provide you with information on what’s working and what’s not for your franchise.

Tip 5: Track Your ROI

Tracking your return on investment (ROI) is critical, and this is one activity that many franchises forget to monitor.

Leverage Google Analytics to understand and get insights. 

Tip 6: Invest in Content

Most of your prospects are looking for valuable information that  compels them to buy your products and services later. Invest in content  that engages customers and answers their concerns and questions.

Tip 7: Retargeting Ads Increases Franchise Leads

Retargeting your prospects will result in improved franchise leads. This is the best way to remind your prospects again and again about your franchise services. 

For more information on how to spend your franchise marketing budget wisely to attract leads, Contact Us.