Content Marketing Trends in 2019 for Increased Franchise Leads – Part I
Content Marketing Trend 1: Website
Design Matters
The
user experience of franchise websites play a huge role in Franchise success. No
one wants to visit a website that is not user-friendly, which is why this is
going to be a significant trend for some time.
Content Marketing Trend 2: Create
Long Content
Long-form
content will again be a significant trend in 2019 that can improve your search
ranking, and in turn, attracting more franchise leads.
Content Marketing Trend 3: SEO-optimized
Content
Search
engine optimization (SEO) continues to be one of the important factors in
content marketing that determines your franchise website ranking.
Content Marketing Trend 4: Repurpose
Your Content
Make
use of your old article that has a track record of high user engagement.
To
do that, you need to keep working on the article, editing out what is redundant
and adding new and exciting stuff to it.
Content Marketing Trend 5: Authenticity
& Transparency Matters
Content
authenticity and transparency are critical, since your content reflects your
franchise brand and the value it brings to the targeted audience.
Content Marketing Trend 6: Content
Distribution is Important
Even
if you have written high-quality content it is of no value if you have not
distributed it. Make sure to amplify your content across the communication
channels available to your franchise.
Content Marketing Trend 7: Promote
Personalized Content
With
millions of new content pieces hitting the web every day, no one really pays
attention to most content for a general audience.
It
is important to personalize content for your targeted audience so you get more franchise
leads.
Content Marketing Trend 8: Cross-team
Input is Necessary
To create
content that is personalized, authentic, and transparent, inputs from every
team member is important. Don’t ever say no to ideas.
Content Marketing Trend 9: Social
Media is Still Trending
Social
media platforms are trending for a long time now and it will continue to trend
in 2019 as well.
Leverage Facebook, Twitter, Instagram,
YouTube, LinkedIn, and many more for attracting and capturing high-quality leads.
Content Marketing Trend 10: Build
Your Community
In
social media and other online platforms, you can be a part of a community and
create one too. You can persuade your existing customers to be a part of the
community and share informative content with them, which usually results in
more refferals.
For
more information on content marketing trends in 2019 to improve your franchise
leads, Contact Us.