Content Marketing Trends in 2019 for Increased Franchise Leads – Part 2
Content Marketing Trend 11: Try
Customer-driven Content
Data
plays an important role in attracting and capturing franchise leads. There is
no substitute for real-time inputs from real customers. Try customer-driven
content like selfies, customer reviews, and more.
Content Marketing Trend 12: Create
Content using Ideas from Buyer’s Journey
Less
than 50% of franchises create content based on the different stages of the
buyer’s journey. If franchises are to create personalized content rather than
generic content, then the buyer’s journey can contribute relevant ideas,
keywords, and content ideas.
Content Marketing Trend 13: Pay
Attention to Attribution
Most
franchises are successful in creating brand awareness through content marketing
but not in generating leads. Marketing attribution can help identify touch
points and generate focused content which not only gets eyeballs, but leads
too.
Content Marketing Trend 14: Influencer
Marketing
Influencer
marketing is trending for quite some time and it is likely to do so in the
foreseeable future. If you have built a good relationship with industry
influencers, then influencer marketing can deliver franchise leads and great
returns on investment (ROI).
Content Marketing Trend 15: Measure
Your ROI
Even
if you have succeeded in content marketing, you still need to track the data, to
measure your precise ROI. This helps in budget allocations to drive the right
content marketing strategy.
Content Marketing Trend 16: Paid
Promotions
We
have already discussed the importance of content distribution. Many marketers rely
on organic reach alone and forget to opt for paid methods for distribution of
content. It is important to make use of paid search ads and social advertising
for content distribution, if you are looking for short-term results.
Content Marketing Trend 17: Voice
Searches
Optimizing
your high-quality content for voice searches can deliver disproportionate
results, with the shift in customer behavior from keyed-in searches to voice
driven searches.
Content Marketing Trend 18: Leverage
Podcasts & Embedded Videos
Prospects
are more inclined to watching and listening, more than reading. It would be
ideal for you to start working on podcasts and short videos rather than long
text.
Also,
interesting videos and podcasts generate increased engagement, invariably
leading to increased leads.
Content Marketing Trend 19: Webcasts
& Live Videos
Along
with podcasts and videos, webinars, webcasts, and live videos are fast gaining
popularity. Make your visual content mobile-friendly, unique, and engaging.
Also, optimize it for your targeted audience.
Content Marketing Trend 20: Chatbots
Chatbots
help with customer engagement and personalizing content. In 2019 and beyond, chatbots
also help reduce operating costs. Take a close look at integrating chatbots
into your web marketing strategy.
For more content marketing ideas to improve your franchise leads, Contact Us.