How to Optimize Your Franchise Website Images for Improved Leads

Images play a vital role in franchise marketing. Without images, it is difficult to attract and capture high quality franchise leads.

To deliver the best results, each online platform demands different image specs. This is where image optimization is crucial. 

Here are certain tips to optimize your franchise website images for improved leads.   

Tip 1: Image File Type is Important

Your franchise business should focus on GIF, PNG, and JPG/JPEG - the three main image file types. These file types have their own advantages and disadvantages that need to be considered when saving the images.

GIF: It can be used for small images like logos due to their limited colors.

PNG: It can also be used for small images that demand a tiny file size, better quality, and image transparency. 

JPG: It is used mostly for high-quality photographs, product images, banners, etc. 

Tip 2: Saving your Images

One of the reasons for longer website loading time is the image size, measured in values in KB, MB, etc. Most of the users bounce from a website if the loading time is more than 2 seconds. 

When creating website images, use the right dimension, and use the "save for the web” functionality in Photoshop to optimize them. 

Tip 3: Image Resizing

Image resizing is about actually resizing your images to make them suitable for your franchise website. For instance, if your image size is 1400 x 1600 px. and your franchise website allows only a 900 x 1200 px. slot, then you need to resize it for better results.

Image compression is an essential image optimization process that demands expertize, since it can affect the quality of the image.

Tip 4: Image Quality 

The quality of website images plas an important role in attracting the right leads, since they provide the visual representation of your products or value proposition on the web page. 

If an image is reduced in size by about 10 - 20 % then the web page loads faster.

Tip 5: Image Optimization Tools Help

Your franchise can find various image optimization tools, both free and paid, that help in image optimization for better website performance. Some of the image optimization tools are Adobe Photoshop, NET, JPEG Mini, Trimage, etc.

To know more about image optimization, Contact Us.