12 Effective Ways to Increase Organic Traffic of Your Franchise Website in 2019
It is no secret that building organic traffic is a challenge and there are very few shortcuts to it.
Here are some interesting ways to increase organic traffic in 2019.
01. User Experience Matters
Google’s RankBrain is a machine learning system that assigns a rank to your franchise website based on user interactions. If users click on your website and spend some time on it, then the site improves search ranking.
Working on improving your user experience is likely to yield good returns.
02. Rework on the Best Old Posts
If you rework on the old posts that have reached Google’s first page, then you are likely to rank even better.
You can work on details like instances, quotes, images, statistics, etc. It is advisable to carry out regular website audits to find pages that can improve with rework.
03. Guest Posts
Writing guest posts that have your bio is one of the best ways to attract organic traffic to your website. However, you also need to:
•Include helpful resource links using anchor text throughout the post.
•At least one link should point to your franchise website.
04. Try Video Marketing for Increased Organic Traffic
Video marketing has been driving huge organic traffic and will continue to do so in 2019 as well.
Rather than large volumes of text content, if you include a few videos, then you are likely to drive more traffic to your franchise website.
05. Using Latent Semantic Indexing (LSI) Keywords is a Trend
With the evolution in search engine optimization (SEO) techniques, many of the old school SEO strategies do not work in 2019.
Keywords alone aren’t sufficient for organic traffic, Google expects Latent Semantic Indexing (LSI) keywords now. What are the LSI keywords? They are words/phrases that are related to your targeted keyword.
06. Content Transformation Works
Content transformation is one of the interesting ways to repurpose your old posts in order to attract organic traffic. You need to convert your blog posts into other formats such as infographics, ebooks, videos, podcasts, etc. more.
07. Improve User Engagement
It is a fact that user interaction and engagement with your website increase organic traffic. There are various ways for maximizing user engagement, including:
•Easy-to-read Content
•Using LSI Keywords
•Including Highly Relevant Links
•Using Visual Content
08. Create Content for Influencers
Influencer marketing is one of the best ways to increase organic traffic. Influencers promote and share your content mostly if you create content that compels them to share.
The content that focuses on the audience’s pain points or provides a solution for their concerns will appeal to everyone. And, if the industry influencers come across such content, they are likely to share among their groups, which can lead to a jump in organic traffic.
09. Work towards Featured Snippet Rank
Featured snippets are the results that appear on the search engine result pages (SERPs) before the ranked results, right after the ads. If your franchise website ranks for featured snippets then it leads to more organic traffic.
Check out the tips to optimize content for featured snippets:
•Stay clear and concise
•Cross-device usability is important
•Headers ensure easy scanning
•Social engagement is a necessity
10. Optimize for Mobile Searches
A mobile-friendly website is a must to rank well on Google. If not, your desktop version will be used but Google ranking will definitely drop.
Consider making your website completely responsive.
11. Consider Optimization for Voice Search
Voice search is on a rise since 2018 and will continue to trend in the coming years as well. Optimizing your franchise website for local searches help in increasing organic traffic than global searches.
For better ranking, it is advisable to optimize voice searches for FAQs.
12. Leverage Podcasts
More than 25% of Americans listen to podcasts regularly. A minimum of one backlink can be reasonably expected from a podcast, resulting in improved organic traffic.
For more insights into the various ways to increase organic traffic to your franchise website in 2019, and to know how we can help you achieve it, Contact Us.