7 Local SEO Tips for Franchise Businesses in 2019

Local search engine optimization (SEO) is important, as it helps individual franchises to promote themselves within the local geographical area.

Here are a few Local SEO tips for your franchise business in 2019.

Local SEO Tip 1: Franchise Website

Your franchise website is the key to improving your SEO ranking, and a mobile-friendly, secure, fast, and user-friendly website can make all the difference.

If your franchise has multiple branches, then the best alternative is to host a website for each location.

Local SEO Tip 2: Location-based Keywords

For improving local SEO, include location-based keywords in your website. Your franchise can also try local tourist destinations, landmarks, and regional names in the keyword combinations.

For instance, "auto dealership near the Golden Gate Bridge, SF” can help your auto business show up higher in local search results.

Local SEO Tip 3: Local Business Schema Markups

Schema markup is the language that the search engines understand well. It helps them distinguish between different types of content on your website.

For franchise businesses, including a local business schema can help.

Local SEO Tip 4: Local Online Reviews

Online reviews play a vital role in Local SEO and making purchase decisions for your customers. If your franchise hasn’t garnered any four or five-star reviews, then your website ranking can easily go down.

Keep requesting your customers for new reviews, and promote them aggressively.

Local SEO Tip 5: Brand Consistency

Most of the brands can be identified by their logos, colors, and brand identity cues. If you are yet to evolve a brand identity across communication platforms, the time to do it is now.

Local SEO Tip 6: Google My Business

To improve your franchise’s Local SEO, you need to have a Google My Business account with an optimized profile.

If you own a franchise that has multiple units, then this is the best way to manage all your units in one place. For instance, the insights feature in Google My Business provides you an overall view of your franchise’s local presence.

Local SEO Tip 7: Listing Your Franchise Locations on Google Maps

Along with search results, Google shows maps as well that leads the customers to your store. If you still haven’t registered your locations on Google maps then start doing so immediately.

For more Local SEO tips in 2019 for improving your franchise business, Contact Us.