12 Franchise Website Optimization Strategies for Improved Search Results
Google has about 200 ranking factors that determined a website’s rank on the search engine result pages (SERPs). While search engine algorithms are getting more sophisticated by the day, it is still possible to work with SEO to improve the web ranking of your franchise website.
Here are the important website factors that need optimization, for improved search results.
01: Mobile-friendliness
Mobile-first
has been officially rolled out by Google since March 2018. Check out some tips
to make your franchise website mobile-friendly.
- Use responsive-friendly image layouts
- Shorten your meta titles
- Avoid pop-ups
- Concise content, better readability
02: Franchise Website Speed
You
are already aware that your franchise website page loading speed directly
impacts traffic and conversion. Slow speeds lead to poor user experiences. And,
the user experience is considered one of Google’s important website ranking
factors.
There
are various ways to optimize page speed, including optimizing image file size,
minimizing HTTP requests, reduce DNS lookup time, and more.
03: Improved Technical SEO
The things you need to check for a technical
SEO audit include status code errors, robot.txt, site indexing, supplicate
title tags and more. SEO used to be a daunting task but with advanced SEO
tools, it is not a difficult task to accomplish.
04: High-quality Content
Interesting,
authoritative, informative, high-quality, relevant content is what your website
visitors are looking for.
Long
articles with engaging content improve your franchise SEO ranking, and yourfranchise website will rank well in search results.
Schema
or schema markups help in creating rich snippets, resulting in better search
ranking. A schema is used for events, products, businesses, recipes, video,
reviews, etc.
If
you have still not implemented it, then it’s time to do it now. And, the
implementation of the schema is also quite simple. The real use of a schema is
that it provides context to your webpage, thereby improving the overall search
experience.
06: Link Building
One
of the top search ranking factors is link building and in 2019, it is going to
be even more challenging. Google will thoroughly evaluate, identify, and
devalue spammy links.
Here
is what you should be working on, to improve your website ranking:
- Guest posting
- Broken link building
- Link reclamation and more
07: Contact Us Page
The contact details included in your franchise website contact us page provide an opportunity to improve the ease with which customers and prospects can reach you. Google considers this page one of the ranking factors.
08: Image Optimization
For
better search results, image optimization is quite an important factor. Some of
the image optimization tips to consider include:
- Relevancy
- Uniqueness
- Quality
- File size
- Image caption
09: Video Content
Video
has been trending for quite a long time now and will continue to trend in 2019
as well. It is important to focus on creating high-quality, compelling videos
for increased engagement, thereby attracting more traffic, which leads to
higher website ranking.
10: User Intent
It
is not sufficient to create content and optimize it for ranking a keyword. With
the evolution of machine learning and artificial intelligence, your website
content needs to be optimized for search intent or user intent. To achieve
this, your franchise needs to carry out advanced keyword research and select
the right keywords and phrases.
11: User Experience
The
best user experience (UX) leads to improved ranking in the search results. The
UX is based on your website users, their values, needs, and limitations, and
their alignment with your business goals.
The
factors that affect UX are:
- Findability: Your website should be found
with ease by your customers and prospects.
- Usability: Your users should be able to
easily use and navigate your website.
- Usefulness: Your content should be
informative and satisfy the need of your users.
- Credibility: Your franchise websiteshould be authoritative for the users to trust.
- Valuable: Your website should be brand
focused with respect to ROI, and user focused with respect to user experience.
- Desirability: Your website design and
content should compel the audience to revisit and convert.
12: Voice Searches
Optimizing
your franchise website for voice searches is an essential step for ranking well
on search results. In 2019, voice search devices such as Alexa, Siri, Alice,
Cortana, and Bixby are making waves, and voice searchability will help you
reach customers on these devices as well.
For
more information on franchise website optimization strategies, Contact Us.