7 Franchise Marketing Automation Trends in 2019
Are you spending too much time on repetitive tasks? If yes, then you should be thinking of marketing automation. Repetitive tasks like social media posting, email marketing, advertising maintenance, etc. can be automated, helping you to focus on the essential activity that requires personal attention.
Here
are some franchise automation trends in 2019.
Marketing Automation Trend 1:
Customer Behavior Analytics
Franchises
understand that prospects are evolving due to easily available online information
and social media interactions. With this, it is a real challenge to convert
prospects through advertising.
If
your franchise leverages marketing automation for customer analytics,, then it
is easy to understand the users interact online with your product/service.
Marketing Automation Trend 2:
Hyper-personalized Content
Personalized
content has been the trend for some time now, but your prospects expect more. That’s
why you need to adopt hyper-personalized content. If you generate content using
real-time data relevant to your prospects, then you can create more
conversations around your content marketing efforts.
Marketing
automation can be used to strategize this content based on the expectations of
your prospects.
Marketing Automation Trend 3:
Predictive Lead Scoring
Learning
from past purchase behavior, franchises can group customers based on their
buying intent and potential. This is known as lead scoring. Marketing
automation can be used to drive predictive lead scoring.
Marketing Automation Trend 4:
Voice Searches
Voice
search continues to evolve and is a significant trend in 2019. It is predicted
that in the near future, more than 50% of the online searches will be through
voice searches using mobiles and various other voice-based devices.
This
offers significant avenues for marketing automation, including interactive
voice assistance.
Marketing Automation Trend 5:
Chatbots
Chatbots
can significantly automate marketing and customer service, by providing timely
information and informed suggestions 24/7, while track users’ data like behavior,
concerns, needs, and requirements in the background.
They
also help slash costs to a great extent.
Marketing Automation Trend 6:
Balance
Even
if you are using updated technology and data-driven marketing automation
strategies in your franchise marketing, your prospects still expect personal
engagement as well.
Your
franchise needs to understand where to use marketing automation and where to
personally engage with the prospects.
Marketing Automation Trend 7:
Context Focus
The
context in marketing is highly important since it is the context that endows
your promotions with meaning and value, depending on past prospect behavior,
purchasing data, and personal data. Knowing this helps in creating valuable contextual
content.
Marketing
automation can be used to create interactive and effective communication by
using the context and data related to your prospects.
For
more information on franchise marketing automation trends in 2019, Contact
Us.