Content Marketing: How to Promote Your Franchise

Every single day, bloggers post more than 2 million blog posts. It is indeed a challenge to stand out and be heard in the deluge, unless you make use of unique content marketing strategies. 

First things first. The copy-paste era is well and truly over in content marketing. Need visibility and recognition? Create unique content. If not, you are leaving the opportunity to your competition.

If your franchise wants to stand out in a content pool, then you need to publish content that educates and empowers your audience. 

Here are a few content writing tips to promote your franchise.

Content Marketing Tip 1: A Well-researched Content Marketing Plan is Important

A well-researched content marketing plan is the key to promoting your franchise online. 

This helps in understanding the market and its needs, lets you define your franchise goals, and helps you achieve it. 

Content Marketing Tip 2: Adopt a Mobile-first Strategy

Over the years, there has been a huge increase in the percentage of the people who use mobile for accessing the internet. This is sure to grow even more in the future. 

Shift your content focus towards mobile content marketing strategies, than focusing more on desktops.  

Content Marketing Tip 3: Promote Using New Platforms

Artificial intelligence is taking the lead everywhere. It’s important to look for opportunities to deploy AI, including chatbots, optimizing for voice search, etc. 

Chatbots are proving to be very useful tools for customer engagement and it makes sense to include them in your content marketing as well. 

Content Marketing Tip 4: Build Your Audience Personas

It’s time to upgrade your audience skills from ‘I think’ to ‘I know’. This helps in creating content that helps your readers, instead of throwing a few uncertain ideas their way.

In order to get there, you need to build audience personas and clearly map their pain-points to your problem-solving content.  Every promotional strategy needs to be based on an audience persona.

Content Marketing Tip 5: Brand Positioning is Important

Initially, defining your brand is important than promoting it. If you fail to communicate your brand’s story to your audience, then they lose interest. 

Invest time in defining your brand with content first.   

Content Marketing Tip 6: Stress on Combining Content Marketing Outlets

Combine various content marketing outlets like blogs, social media, PR, etc. 

This helps in reaching the right set of audiences at the right time on their preferred channel.

Content Marketing Tip 7: Measure Your Content Marketing

Measuring your content marketing efforts helps in analyzing and optimizing your ROI. If your strategies require any alterations/improvement then measuring the results leads to better brand promotions. 

For more insights into promoting your franchise using content marketing, Contact Us.