7 Steps to Create a Lead Generation Campaign for Your Franchise

The end goal of a lead generation campaign is to attract quality leads that convert to loyal customers. It’s important for your franchise to invest in planning and creating your lead generation campaigns.

Here are 7 useful steps to create a franchise lead generation campaign.

Step 1: Create Your Target Audience List

If you generate leads that do not convert into clients then it’s a waste of your valuable time and resources. For your campaigns to earn good results, target audience research is necessary.

It is advisable to study your current customers and understand their concerns and expectations. Try to design your campaign in that direction to attract quality leads.  

Step 2: Decide Your Offers

Everyone looks forward to good offers, including free stuff like ebooks, white papers, free tools, etc. If you are successful in delivering these to your audience, then you stand a good chance of capturing quality leads. 

Your target audience research will help you in determining the kind of offers that your visitors will be interested in. 

Step 3: Build a Compelling Landing Page

The next step in creating an effective lead generation campaign is to create a good landing page. This helps in convincing the targeted audience to sign up for your offers.

Your landing page should contain a compelling headline, engaging content, social proof, well-crafted form, and a compelling call-to-action (CTA).

Step 4: Make Use of Technology

Here are a few useful lead capturing and managing tools, capable of handling lead generation campaigns efficiently.

• Remarketing Tool: Google Dynamic Remarketing
• CRM Software: izmo CRM and Salesforce
• Email Marketing Software: MailChimp and Zoho

Step 5: Test Your Campaign

Testing both the front and back end of your campaign is an important step in your lead generation campaign setup. You have to check if the links from Google, sponsored social media, email, etc. to your landing page are working fine. 

Also, you have to test the look, feel, and ease of using your landing page. Make sure the tags are working, audiences are being sorted, etc. 

Step 6: Drive Traffic to Your Franchise

There are various ways to drive traffic to your business, depending on your targeted audience. You can use buyer personas to group your audience and plan a strategy to drive segmented traffic.

You are already aware of the platforms that your targeted audience uses. Invest your time, effort, and money in those networks to drive traffic and capture more quality leads. 

Step 7: Analyze and Optimize Your Campaign

Even if you are an expert in setting up campaigns, there is always scope for improvement with respect to technology. 

There are useful tools like Google Analytics, Kissmetrics, etc. to help you with analyzing your campaigns. These tools will let you monitor your campaign and analyze results. You will be able to immediately optimize your campaign for quality leads. 

For more insights into the steps to create a lead generation campaign, Click Here.