9 Twitter Marketing Practices You Need to Stop Right Now

If Twitter marketing isn’t working nearly well enough for your franchise, then most likely you are making one or more of these common twitter messaging mistakes which you need to stop right now.

Read on.

Twitter Marketing Mistake 1: Overselling Your Franchise

To work well, your social media marketing needs more of social interactions and less of marketing, and not the other way around.

If you are using Twitter for promoting your franchise then don’t overdo it. Initially, use the platform to build up robust connections, before marketing to them. 

Twitter Marketing Mistake 2: Tweets with All Caps

Using all caps in your tweet titles is one of the issues that annoys your audience. This may even lead to losing your followers. 

The no all-caps rule holds good for posts on other social media platforms as well.

Twitter Marketing Mistake 3: Creating Boring Text-only Tweets

There is a character limit of 140 characters on tweets, but with the add-ons, you can make your tweets interesting and engaging. 

You can attach images, videos, and links that let you expand the thought you want to convey to your audience.

Twitter Marketing Mistake 4: Ignoring Trending Topics

Follow recent industry trends and stay on top of your audiences’ tweets. 

Instead of posting irrelevant tweets, share unique, interesting, and beneficial content.

Twitter Marketing Mistake 5: Stop Using Long URLs

Long URLs could consume a lot of your 140 character limit, and there is no reason why you should be using them in your tweets. Use a link shortening tool like goo.gl to produce a short URL and use them in your tweets. 

Search engines can read these shortened links just like the actual URLs.

Twitter Marketing Mistake 6: Forgetting to Optimize Your Profile

Twitter profile optimization is an important step in social marketing. Anyone who follows you might need to look up more information about your business and usually your profile is their first stop.

Remember to include your website URL as well, in your profile.

Twitter Marketing Mistake 7: Don’t Automate Everything

We agree that automation helps with the easy management of your social media accounts but it’s not always good to automate everything. 

On Twitter, use automation for posting tweets, sending direct messages, etc., but you need to monitor retweets and respond on your own. 

Twitter Marketing Mistake 8: Not Making Use of the Search Option

Many of the franchises are missing out on understanding what others are talking about them, since not everyone is using ‘@’ mentions in their tweets. 

Don’t make the same mistake. Instead, use the search option to track what others are talking about.

Twitter Marketing Mistake 9: Don’t Ignore Feedback

The advantage of using social media in your marketing strategy is the ease of getting feedback from your customers. 

Don’t overlook feedback. Instead, monitor, respond, and comment, to nurture good customer relationships.

For more information on Twitter marketing mistakes, Contact Us.